1. The attention you get from saying something intelligent and thoughtful comes slower and in smaller amounts than the attention you get from being controversial, but it lasts longer, compounding over time.
2. Focus on the topics you care about and that you find interesting, not what everyone else is talking about.
3. Take a position and stand for something, but be open to learning from others.
4. The less words you need to make a point, the better. It's also really hard to stop writing when you're passionate about something.
5. You don't have to talk about your personal life for people to get to know who you are--let your personal style shine through your professional discourse.
6. Try to make one point at a time.
7. Nuance is lost on crowds.
8. You can rarely predict what other people will find interesting about what you have to say--and it's never the things you say to try to be interesting.
9. A small group of people will spite you for thinking you have anything to say whatsoever. Listen to what they have to say, check yourself, and then ignore them.
10. Take all the time in the world to go from someone who asks a lot of questions to someone who makes a lot of statements.