All in Path 101

"Our architecture is also based on a reliable template - lightweight caching reverse proxys in front, proxying to the heavier app servers, which in turn are driven by the databases. We will aim for a shared-nothing architecture - decouple everything, push the state out to the client, compress, minify, and cache the static content, eventually pushing it out to a CDN."
Painting the bike shed - machine text


And people thought I was snarky...  wait until you read his...

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I'm sitting in the MIT VC Conference right now, listening to Diane Greene of VMWare, thinking about the conference, presenting last night, and the Boston scene.

First off, the showcase was really great.  I should have blogged it here, but if you were following my Twitter messages, you heard that I livecasted the booth using UStream.tv.   I have to say, I was really amazed at UStream.  I plugged my camera in (first without drivers, which was my bad) and then the Flash linked up with my camera.   One click and I was broadcasting live to the web.  The coolest part was that I could embed the video player and the chat box anywhere I wanted

I'd never really checked out any of the Justin.tv stuff or Chris Pirillo's chats, but I got excited about this.  We may employ some of this at Path 101 to further open up our anti-stealth. 

Anyway... getting back to the conference itself.  People had told me that there really aren't that many "community" events in Boston, and that, which Boston has the VC money, the big institutions like MIT, that the community stuff is a bit lacking.  While I met a lot of great people here last night, I was really surprised there wasn't even more people.  I think of it as the equivalent to the ITP show and that gets packed every year.  In fact, there seems to be more people at the actual conference today, which you had to pay to get in.  How come?  Certainly it wasn't the fault of the organizers.  They picked a great spot and people knew about the conference.  Why weren't more entrepreneurs and VCs at the Showcase?  Students?  Or just people from the community?  I feel like it's the kind of thing more people should have been at...  like some swarm from a usergroup or something.  There were a lot of great companies there.  If anyone is involved with any great Boston-area tech community groups, let me know!  I'll repost them!

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When I first got there, I have to admit, I was a bit intimidated.  I'm afraid my arts and crafts skills aren't what they used to be when I was in kindergarten, and I miscaculated the size of the boards compared to the size of my printouts.  I printed out twice as many slides about what we did and who we were and they didn't make the board.

Plus, other people had much more impressive displays.... clearly, they spent a lot more money at Kinko's than I did.  I was sort of afraid that I wasn't quite ready for primetime, but once things got going, it was really great.  People were really excited about what we were doing, and I got to meet some people in person that I'd only known virtually, like Alexa DuPont and Hilary Mason.

There were some visitors from companies in the employment space who we might be able to work with in the future, too. 

Most importantly, though...  were the conversations with students.  I had some great conversations with MBA students from interesting backgrounds trying to figure out what they wanted to do who really took the concept.

So what did we show anyway?  Well, we're in development right now and right in the middle of working on design.  I didn't really want to have our contract UX person spend resources on demoware that wouldn't move us forward, so I spent some late nights recently pushing my poor graphic design skills to the limit to come up with screenshots.  So, if you promise not to poke too much fun, and pay more attention to what's going on in these pages than the fonts, colors, placement, clutter, you can see the screenshots here on the Path 101 blog here.


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I've been trying to come up with an over presentation that I could just leave on the Path 101 site and forget about--so people who randomly stumbled in could get a better sense of what we were up to.   I tried Google Docs, but I really wasn't happy that I couldn't do some kind of animation and walkthrough.  Then again, I really don't like adding my voice to these things, even though people seem to like it.  So I created an animated presentation on Powerpoint, and used Jing (along with its 5 min limit), to capture it.  It exports a Flash SWF, which is now sitting on screencast. I have a few issues with the result, but I don't think it's that bad.

  1. It might be a little too fast.  I'm not sure, because I've seen the presentation a million times.  I prob should have combined the team slides into one and I'm sure there's one other slide I can can.
  2. I really, really wanted to embed it smaller somewhere on the site.  I can't for the life of me figure out how to make the Flash smaller.  I can make the embed smaller, that's easy, but to squeeze the actual Flash into a smaller embed... no idea.  Here's what I wound up with... any suggestions?  Converting to video would have solved that, but I couldn't find a good conversion tool that converted at a good resolution.   UPDATE:  I used Slideshare at the suggestion of others and it came out MUCH BETTER!!  
  3. If I convert it to video, perhaps I'll give in and add a voice track... but it takes a long time to speak through..  and I want to keep it at 5. 
   

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Perhaps I'm being too defensive here, but I can't help but feel the need to respond to a recent post I sawon InsideChatter.   I first came upon InsideChatter when Donna ripped on Nick O'Neill's post on LinkedIn vs. Facebook.

"Nick O’Neill pens one of the many indistinguishable–and unreliable–”unoffiicial” Facebook blogs: Today he unoffiicially takes credit for sparking what he deems to be an official Facebook “killer” strategy.”

Aren't most blogs indistinguishable and unreliable?  I mean, I guess mine's pretty special because I like kayaking (j/k) but other than that, it's no better or worse than anything else out there.   There aren't very many great blogs out there, except maybe danah, Scott Adams, or Marc AndreessenEric's and Fred's blogs are pretty good, too...  but I'd be careful saying that other people's blogs are indistinguishable.  I think we're all lucky to have any readers at all, but I digress.

What she failed to see was that amid all the Facebook ra-ra! from Nick, which I actually disagreed with, because I do think there's a point to a network for each of my different selves, was a really good point...   If Facebook can present several faces of you to different people, then it's a real challenge to any social network out there, not just LinkedIn.  Dismissing that point out of hand may prove to be the death knell for many networks. 

Today, she wrote about Path 101, which is to be expected of course.  I mean, come on, did we honestly expect we wouldn't get negative feedback to putting ourselves out there so early?  I would have written a response in the comments to her post about us, but she doesn't allow comments.

First, Donna did a nice job of catching my slip up in saying that it was "top 10" within the post.  Nice job.. I started out with ten, but didn't really feel like all ten were strong, so I shed a few, and forgot to re-edit.  I fixed that.  Thanks!


"Path 101’s MAIN LinkedIn problem, though, is its utterly transparent pleas for help from Hoffman and company to help buid a business, Path 101’s business. Path 101 is hoping to piggyback off LinkedIn’s years-long successful efforts in building out its thriving and growing business."

I think if you check the overview, you'll see that there isn't much of our business that has anything to do with LinkedIn.  All we were trying to do is not add in features that already exist elsewhere and cause users to sign up for yet another social network.    Connecting professionals isn't our business.  That's theirs.  We just figured it makes sense to be discovering careers and connecting to professionals in an integrated way, that's all...a nice feature.  If we just have to create links to say, "Go here and create a LinkedIn account while you're discovering careers on our site, you'll thank us for it", we'll do that, but it seems silly. 

"Despite Path 101’s “confidence” in its unproven ideas and its projected ability to “hedge” migration to Facebook, its open airing of its open needs offers much in the way of bravado, but little in terms of what it actually brings to the table, LinkedIn’s table, TODAY!

Path 101 on its “status,” as of October 11: “NO assets, NO revenues, a two day old empty checking account…and now, back to actually building this service.”"

Just to update, we'll have money in our checking account by the end of the week, from Fred Wilson (who leaked his own involvement before we were even ready!) and others.  As for what else we can do today, that's not what this post was about, mostly because the LinkedIn API isn't ready today either.  If we're building the service TODAY, does it make sense to speak up when we're done, or when we actually have time to integrate with their proposed API based on our proposed vision?  This is something that happens in the startup world all the time.  Someone plans on building something and they talk to others in the same space to get a sense of how they could work together in the future.  It's pretty commonplace.

This post also seems to imply that if you're friends or family with someone, they don't belong in your LinkedIn network.

"O’Donnell’s advice for LinkedIn to build a wizard to “get the whole family involved…whether or not your mom is the CFO of a Fortune 500 company,” is not in sync with LinkedIn’s distinctive, core value proposition....the high-end LinkedIn “gated referral network” is getting the job done professionally, for professionals."

Yo, did you say my family is not professional??  Oh, snap!  :)   Actually, I got my first job in the Waterhouse Securities mailroom through my older (by 17 years) brother, who was their Regional Vice President of the whole 30+ office Midwest branch at the time... and his network would probably be highly accretive to LinkedIn.  Perhaps if there was an easier way for his techie little brother to show him the ropes on it, they'd benefit. 

But you're the expert on LinkedIn, right?  You and your.. um...wait... 14 connections???   Are you serious?  I was assuming I'd get ripped apart by someone who is even a more passionate user of the service than I am.  (See my "Getting Started with LinkedIn" post.)  Don't get me wrong, I love a good back and forth about what that service needs or doesn't need, but I was assuming it would come from someone who uses it a little more.

Ok, so maybe it was better off that there are no comments on InsideChatter, because I had more to say and it wouldn't have fit. 

We did get some good positive comments, too.  Its nice to know that others seem to be behind what we're doing:

Comments from Fred's post

" Good to know that more people are taking up the challenge to revamp the career space - particularly career 2.0" - Alfred "Despite my firm belief in having a sound business plan and projected financials, I've heard respected investors suggest to start with a blog.

I would agree that blogging during the start-up phase is an excellent idea. It let's a new company establish credibility before the product is ready, bounce ideas of potential customers and let's other stakeholders participate in the growth of the organization. Nicely done!"   - Voices.com CEO "it sounds pretty cool what they are doing" - Aruni

Comments on our post

"great idea charlie... best of luck with the effort, and hope Reid/Dan/et al take you up on the offer!"  - dave mcclure

"Congratulations. Brilliant! Simply brilliant! Always expected big things of you, Charlie. Looks like sooner rather than later. Also, terrific (and generous) idea to blog start up. Should be a great help to budding entrepreneurs of all stripes. Best of luck to you and your partner." - Marta Mooney (Professor at Fordham's Graduate School of Business for 30+ years)


 

Thanks to all who've been really supportive and even those who haven't!  I'll definitely be adding Donna's blog to my blogroll to get her feedback in the future...  because just listening to praise is never a good idea.

 
 
   

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Two bits of anti-stealth today... now that we're out of our apartments for the first full week and living within the friendly confines of Return Path, we're feeling pretty psyched about our ideas.  We'd love to share them with you, and so we're holding an open product feedback and brainstorming session this Thursday night at CRESA's offices in midtown.   It will take place at 6:30 and probably run until 8:30.  Details and link to RSVP here.

Also, we diced to open up our Monday morning meeting notes to the public, so you can further track our profess.    You can see how we're diving up the work, our progress, etc.

A lot of people think starting your own company is a risky proposition.  Sounds like it, right?  Oooh...  could "blow up".  Sounds dangerous.  Images of shrapnel.

Maybe I'm naive and oblivious... but I'm really not that worried, like, at all.

I'm working on Path 101 fulltime and the only income I get now is from my adjunct teaching at Fordham, which is sort of like my checking account's equivalent of flapping its arms as it falls off a cliff.  Yet, somehow, I know it's all going to work out.  I'm confident we'll get our angel round raised... people are lining up now...  but on the chance we don't get all of it, we'll make do with what we have.  We'll take on some consulting if we have to.  It's not ideal, but there's a fallback plan, and frankly, the fallback plans aren't so bad.

Maybe I'll need to start liquidating to fund this.  I already know...  first it's the 401k, than the apartment, and then the car.  Yes, the car is the last to go.  Not ideal, but at least I've faced the reality of the situation.  I can deal with it.

And if this whole thing doesn't work out... if we can't get something compelling built or can't grow the user base or can't monetize, and we have to close up shop.  Then what?  I'll be upset, no doubt, and disappointed, but...   I'll survive to die another day.  I'll just get a job somewhere.  I believe I'm employable and have no fear that I'll wind up homeless on the street.

So what's really the big risk?  I mean, even in the worst case scenario, I'll learn something...  I'll learn a lot, actually.  It will build character and I'll meet a lot of great people along the way...  and build a great relationship with Alex, too (or kill each other... either way). 

Frankly, if you think about what I could gain or lose by taking this on vs. not taking it on, I think I've got a hell of a lot more to lose by not doing it.