The Unbundling of Twitter

The other day, I posted what was basically the same message on Twitter and LinkedIn, around the same time, edited for Twitter size limitations.

LinkedIn:

Twitter:

I have over 44,000 Twitter followers, yet just under 8,000 LinkedIn followers.

My LinkedIn Post did 4x the reposts, 10x the comments (and that was after I realized that comments aren't open by default, so it would have been more), and 13x the likes.

The post got 24,000 views on LinkedIn and 1900 views on Twitter.

Not only that, the engagement was much more relevant. I could see the professional backgrounds of everyone who engaged, and thanks to LinkedIn’s social graph, they were pretty relevant to what I do for a living.

Plus, I think there’s an element of having to attach your professional identity that keeps things pretty positive over there.

Twitter might still be a place to go to in order to find out injury news for your baseball team's favorite closer, but how long is that going to last?

Thirteen years ago, Andrew Parker of Spero Ventures, then at Spark, published a widely referenced Tumblr (!) on the unbundling of Craigslist.

He used this image to point out how specialized sites were picking off verticals and beating CL at its own game:

I'd be curious how this plays out in the microblogging/content/newsfeed/"What's happening?" space and what the repercussions are.

Do we retreat to our own verticals or does Twitter continue to limp along, buoyed by real-time, "Was that an earthquake?" checks?