Thoughts on the 2010 Taurus

Thoughts on the 2010 Taurus

So here's the first thing that jumps out at you about the new Taurus--It doesn't look like a Taurus. That's probably a good thing in this case, especially in the back. I never liked the back of the Taurus either in the mid 90's or the more recent, less boxy back. This back is like a better version of one of the recent takes on the Mercury Cougar. Still, with my Mustang, it's clear that it's a Mustang. With a Taurus, if it's constantly changing, will that hurt the brand recognition? What's a Taurus supposed to look like?

My recent tracks on Last.fm

Live at Ford Taurus Roundtable Dinner to see the 2010