Right now, Gary Vee's book is #57 on the Amazon top sellers list. Ironically, he's ahead of the Black Swan, the 7 Habits of Highly Effective people, and Getting Things Done. You want to talk about improbable, but effective... look no further.
So why did I buy the book? Like I said before, I don't even drink.
It's not about the book and it's not about Gary Vee. It's about the idea that, by connecting directly with your audience, being authentic and customer focused, and using social media tools, even a brick and mortor biz like a wine store in New Jersey can create an experience bigger than themselves AND make real dollars all the the same time.
I've talked to Gary, shook his hand, and he bought me food. There's a real live person behind this who really wants to see his customers have a fantastic experience--not just with his brand, but with their lives.
To me, buying the book is a vote. It's a statement to every other company I'm forced to deal with on a day-to-day basis that I want the Gary Vee treatment. I want to be spoken to honestly. I want to be treated not only like a human, but treated like a great person. And, I want to have fun.
If Gary Vee's book shoots up to #1 on the Amazon bestseller list even before it gets released, it will be a real eye opener for other businesses.
So, please, do us all a favor... Go to your computers, open up your browser and yell, "I'm as mad as hell, and I'm not going to take it anymore... and spend 13 bucks (plus shipping) to support the phenomenon." You don't have to buy 3... just one will do.
If you don't know who Gary is... just watch this interview he did with Tara Hunt.