Meet Ethan.
Ethan has a blog. He does some graphic design work.
I found him because he's attending the Future of Online Advertising Conference and registered for their little social networking app.
Did I mention that he's a 17 year old high school student?
If you teach or work in the career services world, this is exactly what you need to be teaching... how students can create a professional digital presence for themselves and be ambitious enough to go to conferences, connect with people, network, etc.
Or are you too busy running job fairs?
Soon, the best jobs will be gotten through digital backchannel conversations by people who maintain their professional thoughts in a searchable and consumable manner.
If you're working in career services are you spending more time with students on their resumes or teaching them ways to get jobs without them?